China – Electronic cigarette market predicted to soar
China is where most electronic cigarettes are produced, however despite this and the fact that it was invented there, it may surprise some to know that it is a relatively small market in China compared to the US and Europe.
China has as many as 350 million smokers, which is approximately one third of all global consumption.
This may change as prices of tobacco cigarettes have increased and public bans have been enforced, a move which saw the industry grow here.
With these changes to the previously relaxed laws in China, it will be interesting to see just how this changes the electronic cigarette market there, but I predict it is likely to grow and grow just as it has done elsewhere.