E-Cigarettes and TV Advertising
TV adverts for e-cigs could not previously show the actual device, but that's now changing. The rules have changed to allow the depiction of an e-cig user exhaling what looks like smoke, the first time this has happened in nearly 50 years. This is of course a controversial thing. The TV rules state that the e-cig adverts must not appear to show 'smoking' in a positive light, so that means even in a way that could be mistaken for smoking, even though e-cig use is not smoking.
In my view, such adverts will generate unwanted attention from people who don't understand the nature of vaping, whilst could in theory encourage young, non-smokers to take up vaping. However the advertising standards state that the adverts must occur post water-shed, and not appeal particularly to younger people.