Electronic cigarette success
It can't be denied that electronic cigarettes have seen a rapid growth in sales over the past couple of years. This can be attributed to many things. Word of mouth and recommendation is always going to drive sales and has been a major contributory factor with many taking to vaping after hearing of others success stories.
New technology and choice have given vapers the freedom to find what suits them, with many different flavours and strengths of eliquids available.
They have also become popular with many celebrities who are happy to be photographed vaping. Famous names include Simon Cowell, Johnny Depp, Kate Moss, Leonardo Di Caprio and Robert Pattinson.
Celebrity endorsement is always going to popularize a product, but that doesn't necessarily give the product longevity if it doesn't suit the consumer. Sales have soared over the past few years and continue to grow rapidly, so it appears that consumers have found a product that suits their needs and continues to provide something that is much wanted.